Superbad Box Office Success: $31.2M Debut - Sony

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Sony's 'Superbad' shines at the box office, grossing $31.2 million, captivating young adults with its refreshing comedic charm.

Sony's 'Superbad' made an impressive debut at the domestic box office this weekend, raking in a surprising $31.2 million from 2,948 theaters. The film, which was produced at a modest cost of $20 million, exceeded all expectations and marked the first time a summer movie released after August 15th has surpassed the $30 million mark.


The audience for 'Superbad' was primarily composed of young adults, with 60% of viewers falling between the ages of 18-30, and a near-even split between males (52%) and females (48%). Positive word of mouth and glowing reviews, even from prestigious publications like The New York Times, contributed to the film’s success, with strong showings on Friday ($12.3 million), Saturday ($10.4 million), and a projected $8.4 million on Sunday.


This latest comedy from Judd Apatow and his team provided a refreshing change from the usual summer blockbusters, appealing to both younger and older audiences. Industry experts had predicted back in May that 'Superbad' would be a late-summer sleeper hit, and it certainly lived up to those expectations.


In other box office news, the overall domestic box office revenues for the summer have already surpassed 2006's total, reaching $3.82 billion. This puts the industry on track to break the all-time record set in 2004, which was $3.95 billion.


However, not all new releases fared as well. Warner Bros.' 'The Invasion' opened in fifth place, grossing only $5.7 million over the weekend, despite playing in 2,776 theaters. Similarly, The Weinstein Co.'s 'The Last Legion' struggled, finishing in 12th place with just $2.6 million from 2,002 venues. Both films were plagued by poor reviews and shifting release dates.


Among the holdovers, 'Rush Hour 3' from New Line Cinema took second place, earning $6.3 million on Friday and $8.7 million on Saturday, bringing its cumulative total to $88.1 million. Universal's 'The Bourne Ultimatum' continued to perform strongly, taking in $5.7 million on Friday and $8.1 million on Saturday, with a new cumulative total of $163.8 million.


'The Simpsons Movie' from 20th Century Fox, now in its fourth week, brought in $6.6 million on Friday, pushing its total to $165 million. Paramount's 'Stardust' continued to underperform, placing sixth with $5.2 million and a cumulative total of $19 million.


New Line's 'Hairspray' held the seventh spot, earning $4.4 million and a cumulative total of $100.7 million. Disney's 'Underdog' came in eighth with a disappointing $3.6 million, bringing its total to $31.7 million. 'Harry Potter and the Order of the Phoenix' from Warner Bros. remained in ninth place, adding $3.7 million to its impressive cumulative total of $278.8 million. Rounding out the top ten was Universal's 'I Now Pronounce You Chuck and Larry,' which earned $3.5 million and a cumulative total of $110.3 million.


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